SEO Articles
Search-focused writing that answers user intent while supporting business goals and organic growth.
01Marketing Content Writer · Egypt
I turn what your brand knows into content people care to read.
Audience-first content for brands that want to sound human, think clearly, and move people to action.
✦Strategy before volume. Value before noise.
Zaitounasince 2025
research
→ then write
→ then write
a little
olive in every idea
olive in every idea
01 Research before words
02 Content with a job to do
03 Human voice, clear direction
How I work ✦
Before the
first word.
Every successful piece of content starts with a purpose. That’s why I don’t start with writing.
I start by understanding the brand, its audience, its goals, and the details others often overlook. Only then do I turn research into content that connects with people.
“The best content speaks from one human to another — not from a brand to a screen.”
What I can do ✦
Content that carries
the message forward.
From a search-focused article to a month of social content, I build the thinking and the words that make a brand easier to understand.
Social Media Content
Ideas, hooks, captions, and content angles that build trust and connect with the right audience.
02Content Strategy
Clear content direction built around the audience, the offer, and the job each platform needs to do.
03Content Calendar
Organized plans that turn scattered ideas into a consistent, purposeful publishing rhythm.
04Reels Scripts
Short-form scripts with a strong hook, clear structure, and storytelling people want to finish.
05Content Optimization
Thoughtful edits that make existing content clearer, more useful, and closer to its purpose.
06Selected work ✦
A few stories
behind the posts.
No exaggerated metrics here. Just the thinking, writing, and decisions that shaped the work.
Abu Basit
Grills & gatherings
Working with a long-term restaurant client across seasonal campaigns, offers, naming, hooks, captions, CTAs, and the small details that help a crowded menu feel easier to choose from.
Country Garden
A reason to go out
Finding new angles for a place people already know: Friday parties, the feeling of a day out, school trips, girls’ birthdays, and the details that turn a visit into a plan.
Granada Bookstore
Make the book easier to choose
Turning a book’s themes into a useful visual story, pairing a pain-point-led hook with a clear offer so the reader understands why this book might help them.
Rana + Zaitouna
Learning in public
Educational carousels, platform notes, SEO thinking, search intent, and the questions content creators keep asking — translated into useful, saveable content.
Want to see more? Additional articles, carousels, and PDFs are available upon request.
Featured SEO articles ✦
Five samples,
five different industries.
Every industry has its own audience and its own way of speaking. These samples show how I adapt the angle, voice, and structure while keeping the goal clear and the reader in focus.
A focused selection across industries, chosen to show range, clarity, and a strong sense of audience. Additional samples are available upon request.
How I think ✦
Useful is a
creative direction.
I care about content that gives the audience something real: a clearer choice, a better next step, or a new way to see the problem.
Search intent before keywords
Before choosing a phrase, I ask what the person is really trying to accomplish — learn, compare, decide, or act.
Every platform has a job
Instagram and LinkedIn should not sound identical. The audience, context, format, and CTA change the way the idea should travel.
Hooks open the door
A strong hook is not clickbait. It is a clear promise that earns attention and leads naturally into the value.
Value is the measure
My favourite content is the kind people save, share, or return to because it made something easier to understand.
Meet Zaitouna ✦
More than a mascot.
A point of view.
Zaitouna is the visual language I use to make my ideas memorable. She carries the values behind my work: curiosity, honesty, learning, and the belief that useful content can still feel warm.
Over time, people started to recognize her, ask about her, and connect her with the ideas I share. That is what a visual identity should do: make the thinking easier to remember.
See Zaitouna in the wild ↗Learning resources ✦
Good content should
leave something behind.
I collect and create practical notes for content creators who want to learn without getting lost in the noise.
LinkedIn Carousel · Instagram
Understand the algorithm
A practical, research-backed carousel that turns 15+ sources into clear steps for growing an Instagram account.
LinkedIn Carousel · Brand voice
Give the brand a personality
A framework for shaping brand personality, tone of voice, vocabulary, and platform adaptation.
LinkedIn Carousel · SEO
Search intent that converts
Explains how an article can guide a reader from a question to a buying decision without forcing the sale.
Start here · Original post
Learn content writing
A saveable list of free courses and resources I’ve found useful along the way.
Have a brand with something to say?
Let’s make it
worth reading.
Tell me what you’re building, where the message feels stuck, and what you want the content to do. We’ll start there.